As a reseller, Zoom Workplace enables you to help small and medium-sized businesses (SMBs) elevate their communication, collaboration, and productivity. Zoom Workplace offers a comprehensive solution that perfectly matches your customers’ needs.
Why Zoom Workplace Is a Winning Proposition
Small businesses often struggle with fragmented systems, using multiple apps for meetings, calls, chat, and collaboration. Zoom Workplace, with AI Companion, unifies phone, team chat, whiteboard, video meetings, smart documents, and third-party integrations into a single user experience.
5 Key Selling Points
1. AI Companion at No Extra Cost
91% of small businesses are optimistic that AI will help their business grow. However, 22% of non-AI users cite cost as a barrier to adoption.
Zoom AI Companion is included at no extra cost with any paid Zoom plan. The AI assistant can:
• Automatically summarize meetings
• Draft emails and chat messages
• Brainstorm and organize content on whiteboards
• Prioritize voicemails and summarize calls
• Extract insights from meeting transcripts
• Check availability and schedule meetings
2. All-in-One Platform Reduces Complexity
Zoom Workplace eliminates the need for multiple platforms. From the desktop app, users can:
• Chat with teammates using Zoom Team Chat—including group channels and direct messages, even with external contacts
• Sync calendars with Google or Microsoft Calendar to view and join all meetings
• Integrate email via Google/Microsoft accounts or use a free Zoom Mail address
• Make calls via Zoom Phone with a softphone interface for calls, voicemail, and SMS
• Use productivity tools like notes, video clips, and whiteboards
• Use Workvivo for company-wide communication if available
3. Zoom Phone for Modern Telephony
According to a 2024 Morning Consult study, 82% of small business owners use phones to stay connected, compared to 70% in larger enterprises. Zoom Phone brings telephony to the cloud, allowing employees to call from any compatible device—whether in the office, at home, or on the go.
Zoom Phone offers:
• AI support for call summaries, voicemail prioritization, and more
• Integrations with key tools like Salesforce, Google G-Suite, ServiceNow, and HubSpot
• Simple user management—ideal for SMBs with limited IT resources
• Call queues to reduce response times by routing calls to available team members
• Seamless transition from phone call to video meeting when needed
4. Zoom Scheduler Streamlines Appointment Booking
For Business and Business Plus accounts, Zoom Scheduler is available at no extra cost. Instead of back-and-forth emails to set meetings, clients can simply click a scheduling link and choose an available time slot.
Zoom Scheduler:
• Syncs with Google, Microsoft, or Zoom Calendar
• Automatically sends Zoom meeting links
• Costs less than other scheduling tools like Calendly
5. Continuous Communication Throughout the Meeting Lifecycle
Important conversations don’t end when meetings do. With continuous meeting chat, users can:
• Align on agendas and share materials before the meeting
• Chat during meetings
• Continue discussions in Team Chat afterward
• Share AI Companion meeting summaries
• Wrap up outstanding action items
Target Audience and Positioning
This solution is particularly suitable for:
• SMBs using multiple communication tools
• Organizations with hybrid or remote teams
• Businesses looking to professionalize communication
• Entrepreneurs aiming to work more efficiently without overloading their teams
Conclusion for Resellers
Zoom Workplace offers telecom resellers a complete communication and collaboration solution with built-in AI capabilities. The platform helps small businesses consolidate fragmented systems and work more efficiently, creating a clear value proposition for your customers.