News & Promotions

80% of the global workforce falls into the frontline category but often lacks the communication and work tools they need. Zoom Workplace for Frontline Workers provides a solution: a purpose-built, AI-powered mobile application that helps frontline workers stay connected and efficient.

Who is Zoom Workplace for Frontline designed for?

Zoom Workplace for Frontline specifically targets frontline staff—employees who interact directly with customers, patients, or products. This includes a wide range of industries:

• Retail and hospitality: Store associates, cashiers, restaurant staff
• Healthcare: Nurses, caregivers, hospital staff
• Manufacturing and logistics: Factory workers, warehouse staff, drivers
• Facility services: Cleaners, security staff, maintenance workers
• Public services: Police, firefighters, municipal employees

These employees have unique communication needs that differ greatly from office staff. They often work in shifts, have limited access to traditional communication tools, and need to switch quickly between tasks and priorities.

Why a dedicated solution for frontline workers?
Traditional communication tools are designed for office work and don’t reflect the reality of frontline staff. Frontline workers face unique challenges:

Operational challenges

• Shift communication: Employees must be able to communicate within their shift without disruptive notifications outside working hours
• Fast decision-making: Direct communication lines with managers and colleagues are essential for efficient workflows
• Mobile accessibility: Frontline workers are often on the move and need mobile-first solutions

Key features of Zoom Workplace for Frontline

On-shift communication
The solution offers three essential communication capabilities:

• Shift chat: Simplified chat groups for shift and managers communication
• Call function: Pinned shift contacts for direct reachability
• Push-to-talk: Auto-created shift and group channels for fast communication

Shift integrations

• WFM integration: Automatic creation of shift groups with shift awareness
• Shift management: Visibility into teams and coordination of shift changes
• On/off-duty functionality: No notifications outside working hours

Work management

• Task scheduling and assignment: Real-time status and visibility of workflows
• Business app integrations: Access to enterprise apps directly from the frontline environment
• Workflows and documents: Automation of business processes

AI Companion: The intelligent assistant

Zoom’s AI Companion transforms the frontline work experience by enabling:

• Automated shift reports: Summaries of shift discussions, attendance, and task overviews
• Smart, natural search: Trained on company-specific knowledge bases
• Automatic translation: Chat messages in the preferred language for multilingual teams

Why is this relevant for Zoom resellers?

Market expansion

• Access to new sectors: Retail, healthcare, manufacturing, and logistics are large, underserved markets
• 80% of the global workforce: A massive audience previously overlooked by traditional communication solutions

Competitive advantage

• Specialized solution: Few competitors offer communication tools designed specifically for frontline workers
• Familiar Zoom interface: Low adoption barrier thanks to the trusted user experience

Revenue opportunities

• Scalable deployments: Frontline organizations often have hundreds to thousands of employees
• Recurring revenue: Subscription-based licensing ensures predictable income
• Cross-selling potential: Expand existing Zoom solutions into frontline departments

Conclusion
Zoom Workplace for Frontline Workers represents a paradigm shift in how we think about workplace communication. By addressing the unique needs of frontline staff, Zoom is opening up a vast market that has long been underserved. For resellers, this is an opportunity to enter new industries, expand existing customer relationships, and position themselves as specialists in this growing market.

The combination of targeted features, AI support, and the trusted Zoom user experience makes this solution an attractive proposition for both end customers and resellers looking to capitalize on the digital transformation of the frontline sector.